London Design Platinum

2025

TAN GIM Club

Entrant

PURE DESIGN

Category

Interior Design - Recreation Spaces

Client's Name

POLY

Country / Region

China

As the flagship project of POLY's TAN GIM series, this Chengdu landmark reimagines luxury living through a design philosophy of "Jade as Spirit, Zhaobi Wall as Rhythm." The 2,000㎡ duplex space employs hidden luxury resort aesthetics to deliver an integrated solution across six functional scenarios.

Drawing inspiration from Shu culture's Zhaobi Wall architecture and hibiscus symbolism, the design meticulously balances material authenticity with craft precision. Traditional elements undergo contemporary reinterpretation through refined customization: the entrance hall features tri-color stone inlays recreating local bamboo-weaving heritage patterns, while sculptural screens abstract cultural motifs into modern art installations.

A monumental spiral staircase serves dual purposes - visually connecting the ground-floor "Floral Utopia" with the subterranean "JUN CLUB," while physically enabling seamless transition between sales gallery and future resident club functions. Sophisticated circulation planning orchestrates diverse scenarios into a cohesive spatial symphony.

This architectural choreography achieves perfect equilibrium between cultural continuity and functional fluidity, where Chengdu's heritage vibrates through contemporary design details - from terrazzo floors embedding Shu embroidery geometries to bronze latticework echoing classical courtyard screens. The project transcends temporary real estate display, establishing an evolving cultural vessel that grows with its community.

Credits

Director/PURE DESIGN
Ziwei Guo
More Platinum Winners
Interior
2025
London Design Awards - Dongying Wen Yue Peony Duplex Model Room
New City Holdings

Entrant

Pu Sheng Design

Category

Interior Design - Showroom / Exhibit

Architectural
2025
London Design Awards - Hive Mind - Hong Kong Drone Port 2040

Entrant

Fillet Edge

Category

Architectural Design - Conceptual 

Interior
2025
London Design Awards - 酒精浪潮-威士忌酒吧 The Alcohol Wave - Whiskey Bar
Lee

Entrant

無形空間制造所

Category

Interior Design - Restaurants & Bars

Interior
2025
London Design Awards - Stardust Loom: Dawn Blossoms & Moonlit Threads
Mr.Fan & Ms.Chen

Entrant

IMAGINE WEDDING

Category

Interior Design - Stage