London Design Gold

2025

usbettas® Bio-Vernix Premium Soft Baby Sleep Sack

Entrant Company

Jiangxi Beitaisi Maternity and Child Products Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Tu Zhihua

Country / Region

China

Inspired by whimsical illustrations, the usbettas® Bio-Vernix Premium Soft Baby Sleep Sack transforms bedtime into a dreamy adventure. Beyond its enchanting aesthetics, the design prioritizes warmth and comfort. Made with thickened, skin-friendly fabric suitable for autumn and winter, it features a soft, breathable inner layer and a windproof, heat-locking outer layer, ensuring gentle care for delicate baby skin while minimizing the risk of allergies.

Infused with multiple plant-based fibers, the sleep sack incorporates natural botanical extracts known for their skin-soothing properties, offering an extra layer of protection for babies’ sensitive skin.

Designed to nurture a child’s curiosity and imagination, the sleep sack serves as a “fantasy vessel,” featuring playful elements like hot air balloons, whales, and castles to create a fairy-tale atmosphere. The use of soft, calming colors helps instill a sense of security, easing infants’ anxiety in unfamiliar environments and fulfilling parents' dual expectations of warmth and psychological comfort for their little ones.

The dynamic, activity-friendly design introduces a split-leg cut, breaking away from conventional restrictive sleep sacks. This allows babies to kick, crawl, and move freely, making it suitable for both sleep and everyday activities.

Thoughtful details enhance the user experience: an anti-chafing neckline, double-zip closure for quick dressing, and foldable cuffs and foot openings that adapt to varying room temperatures, ensuring both practicality and comfort.

By improving sleep quality, the usbettas® Bio-Vernix Premium Soft Baby Sleep Sack helps reduce sleep-related crying and parental stress, indirectly alleviating household tensions and fostering a more harmonious family environment. Since the family is a fundamental social unit, its stability contributes to the positive development of broader social relationships.

Credits

Jiangxi Beitaisi Maternity and Child Products Co., Ltd.
Tu Zhihua
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