London Design Gold

2023

Blatt & Blüte | Flower Boutique

Entrant Company

studiooberhauser

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Armin Hinteregger - Blatt & Blüte | Flower Boutique

Country / Region

Italy

The first boutique entirely 3D printed in concrete.

Blatt & Blüte | Flower Boutique is entirely and sustainably printed by the highest resolution concrete powder bed printer available today. All the non-structural parts, furniture, decorations, exhibition stands, cabinets and desks of the boutique are single production and bespoke design pieces, specifically conceived for the boutique and 3D printed in concrete with recycled glass as base material. The resulting boutique creates a refreshing atmosphere where the rawness of the 3D printed concrete accentuates the vibrant display of flowers.



This project signifies a breakthrough in architectural design and sustainable construction by being the first-ever boutique to incorporate a fully 3D printed concrete interior. It demonstrates innovation by harnessing the power of the most advanced concrete powder bed printer, a technology that has transformed the realm of bespoke design by enabling an unprecedented level of customization. The project's originality lies not only in its use of technology but also in its unique approach to solving design challenges. It introduces a new way to create customized interiors that are tailored to meet specific needs and aesthetic preferences, all while promoting sustainability through the use of recycled glass in the concrete mix.



The primary challenge was to design a space that would both contrast and complement the soft, colorful flower arrangements that it would house. The raw, textured aesthetic of the 3D printed concrete provided the perfect backdrop, enhancing the beauty of the flowers while creating a visually arresting contrast. This balance was achieved by 3D printing all non-structural elements of the boutique, from the furniture to the decorations, and adding color to selected areas to create a harmonious ambiance.



This project serves as a proof of concept, showcasing the potential of 3D concrete printed objects in small-scale projects. The success of this boutique could pave the way for larger projects, leading to a significant reduction in the environmental impact of concrete if adopted on a larger scale, thereby meeting the principles of inclusive design and contributing positively to society.

More Gold Winners
Interior
2023
London Design Awards - The Club House

Entrant Company

Sonia b design

Category

Interior Design - Residential 

Product
2023
London Design Awards - Espressionismo Floreale Rug Collection
Laura Niubó

Entrant Company

Creative Director, artist and designer

Category

Product Design - Textiles / Floor Coverings

Product
2023
London Design Awards - Silicone Dining Plate
Hangzhou Yaobao Infant Products Co., Ltd

Entrant Company

Hangzhou Yaobao Infant Products Co., Ltd

Category

Product Design - Baby, Kids & Children Products

Interior
2023
London Design Awards - 里查里诺民宿

Entrant Company

止向设计

Category

Interior Design - Hotels & Resorts