London Design Silver

2025

INFINITE BORDERS —— Cross-scenario game social media

Entrant

NetEase(HangZhou)Network Co Ltd

Category

User Experience Design (UX) - Games - Multiplayer

Client's Name

Country / Region

China

"INFINITE BORDERS-Community" provides a platform for everyone to freely communicate, show everyone's style, and meet more like-minded friends. Players can visit "INFINITE BORDERS-Community" through the game, web page, or WeChat applet, and share their game and life experiences in it, and interact with all "INFINITE BORDERS" game players.



We have upgraded the game's social experience to break the limitations of players' in-game social interactions.Connect players' social fragments, idle time and dispersed information acquisition to build a social hub that integrates all scenarios.



Outside the game, you can experience the community: real-time viewing of in-game data information, participation in discussions on hot game topics, real-time sharing of game highlights, and convenient learning of game strategies.



You can experience community content in the game, and support switching between full screen and window modes. In window mode, you can play games while surfing, and the window position can be placed at will. Using window mode can improve the player's experience in fragmented game time.



In addition, our design supports multi-terminal adaptation, allowing players to socialize in the community without being restricted by device.

Credits

Guofeng Huang
Sen Lin
Shuo Lin
Jingwen Chen
KaiMing Li
Weilan Guo
Yifeng Yin
Weijie Chen
Jerry Liu
Yuwen Guo
zhaoyang Wang
Zhihai Zhuang
Lei Huang
YingLi
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