London Design Gold

2025

The Xiao Zhi Shu AI Magic Companion

Entrant

Digital Plain (Fujian) Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

-

Country / Region

China

About The Entry

The Xiao Zhi Shu AI Magic Companion is an intelligent interactive toy designed for children aged 3-8, comprising a physical toy and a companion app. Its innovation lies in deeply integrating artificial intelligence with children’s cognitive characteristics, creating a seamless bidirectional natural language interaction system. It also features emotional recognition and response, as well as emotional data collection and visualization technologies. This helps parents scientifically understand their child’s psychological growth trajectory, delivering an intelligent companionship experience with significant educational value.

It features a bionic egg-shaped structure with smooth, rounded curves, designed with children’s ergonomic needs in mind to ensure comfortable handling and safety. It can also be transformed into a portable accessory via a pendant, meeting diverse needs like outdoor activities. A smile-shaped light module at the center dynamically adjusts color and brightness based on the usage scenario, providing intuitive emotional feedback. The overall design is sleek and modern, balancing a toy’s approachability with the futuristic appeal of a tech product.

By continuously learning the user’s language habits and interests, the system autonomously adjusts dialogue content and interaction methods, delivering a personalized companionship experience. Unlike traditional voice assistants that focus on one-way command execution, It supports diverse interaction forms, including story creation, knowledge exploration, and scenario simulation, naturally integrating language training, logical thinking, and creativity development into the dialogue process. Additionally, the device includes an environmental sensing module that detects real-time changes like day-night cycles or activity states, automatically switching interaction modes accordingly.

The emotional recognition system analyzes voice characteristics and behavioral patterns to compile a child’s emotional development trajectory, which is uploaded in real-time to the companion app. All data is presented in clear, intuitive charts and text suggestions, offering features like emotional reports, personality analysis, and interest guidance. This enables parents to comprehensively understand their child’s emotional changes and growth trajectory.

More Gold Winners
Product
2025
London Design Awards - Zhen Shan Ge  Porcelain Tile

Entrant

Seagull champion Co.,Ltd

Category

Product Design - Textiles / Floor Coverings

Interior
2025
London Design Awards - Konare
Catehua

Entrant

TRESISMO

Category

Interior Design - Retails, Shops, Department Stores & Mall

Product
2025
London Design Awards - The Wave

Entrant

Mikuihua (Beijing) Pet Products Co., Ltd.

Category

Product Design - Pet

Product
2025
London Design Awards - The UNISINO Cordless Wet Dry Vacuum Cleaner
Hou Xin

Entrant

UNISINO INNOVATIONS TECHNOLOGY LTD.

Category

Product Design - Home Appliances