London Design Gold

2025

Zhen Shan Ge Porcelain Tile

Entrant Company

Seagull champion Co.,Ltd

Category

Product Design - Textiles / Floor Coverings

Client's Name

Country / Region

China

The design inspiration for the "Zhen Shan Ge" porcelain tile originates from the architectural art of Huizhou Ancient City, the birthplace of "Huixue" (Huizhou Culture/Studies). The city's white walls, dark roof tiles, and high, sweeping eaves symbolize the "outwardly reserved, inwardly refined" philosophy of the Huizhou merchants: a modest exterior concealing intricate craftsmanship within. This product translates this ethos into a contemporary material language, using wood as its central motif, aiming to imbue every texture of the modern residence with a palpable memory of Huizhou. It transcends the physical properties of the material, achieving a profound dialogue between contemporary living spaces and ancient Oriental wisdom, representing a perfect synthesis of cultural heritage and modern residential aesthetics.

The design utilizes DECO technology to combine the silhouettes or line drafts of ancient architecture with the craftsmanship of Huizhou wood carving, employing architectural lines to emphasize a striking 3D stereoscopic effect. This treatment interweaves the traces of time with artistic brushstrokes, integrating them into every inch of the tile surface. Each piece possesses a palpable sense of layering and depth, using the precision of every "chisel mark" and the flow of every "line" to sculpt a perceptible three-dimensional aesthetic for the space, narrating the artisans' pursuit of ultimate craftsmanship.

This porcelain tile employs a unique Triple Firing Process to ensure the layered richness, stability, and durability of the glaze color, perfectly replicating the texture of aged wood grain and the depth of the glaze. The DECO technology is not a simple flat printing process; instead, it translates the essence of Huizhou wood carving into an industrial-scale relief effect, achieving high-precision and highly stereoscopic pattern presentation. This technological fusion not only breaks through the planar limitations of traditional ceramic tiles but also endows the product with practical features such as high hardness and wear resistance, making it an exemplary combination of traditional art and modern industrial technology.



More Gold Winners
Architectural
2025
London Design Awards - Shenzhen Qianhai Binhai Tingyu (G10) Overpass
Shenzhen Qianhai Construction & Investment Holding Group Co., Ltd.

Entrant Company

Architectural Design & Research Institute of South China University of Technology Co., Ltd.

Category

Architectural Design - Arches, Bridges, Viaducts & Gateways 

Architectural
2025
London Design Awards - A Living Archive
Academic Project

Entrant Company

University College London

Category

Architectural Design - Urban Design

Architectural
2025
London Design Awards - The Cloud Flow House

Entrant Company

Binhan Wang

Category

Architectural Design - Conceptual 

Product
2025
London Design Awards - Cruiser Bicycle

Entrant Company

Xingtai Maidomi Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products