London Design Silver

2023

Peacebird Lightweight Fluffy Down Jacket

Entrant Company

Ningbo Peacebird Fashion Co.,Ltd.

Category

Product Design - Fashion

Client's Name

Country / Region

China

This lightweight down jacket designed for male consumers aims to strike a perfect balance between meeting their fashion pursuits and ensuring excellent thermal insulation, thereby offering them a comfortable, fit, and stylish dressing experience.

To break the stereotypes of traditional down jackets as heavy, rough, baggy, and restrictive, this down jacket uses the mannequin data collected by PEACEBIRD for years in the industry. It creates a fit that is more in line with the body shape of Asian male users with the overall 3D cutting and side seaming techniques. The 20D nylon lightweight fabric is adopted with supernational standard 360° seamless down locking technology, enabling users to enjoy a superb garment with ultimate comfort.

Considering the fashion needs of winter outdoor wear, the team renders the product a classic black appearance and a cropped puffer design, bringing a lightweight, simple, and sharp visual effect, fully satisfying users’ diverse needs for single or layered wearing. The application of metal buckles breaks the monotony of colors and adds a delicate texture to the product. The light-colored lining forms a sharp contrast with the outer fabric, adding a soft and elegant temperament, and the interesting illustrations on the label add a sense of avant-garde design. In addition, the stand collar design not only prevents wind and keeps warm but also fully balances out the wearers’ face shape.

The SOLID SMOKE aerogel multifunctional fabric is another shining point, which is highly effective in blocking heat exchange between the outside environment and the inside of the jacket and minimizing heat loss. Thus, even in rainy or wet conditions, it can maintain warmth and better meet the needs of winter outdoor wear. Also, the down jacket features aerogel’s unique 3D mesh structure and bionic microporous structure, so that it can be washed repeatedly and extend its service life.

Credits

Kaifeng Jiang
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