London Design Gold

2023

Cactus coat rack

Entrant Company

Hangzhou Ylly Home Co., Ltd

Category

Product Design - Furniture

Client's Name

Country / Region

China

This coat rack of the minimalist style strikes a balance between practicality and aesthetic pleasure, aiming to offer a home living experience with a sense of ritual. The product, inspired by cacti growing in deserts, boasts a unique cactus-shaped appearance and diverse functions.

Shedding traditional design ideas, the main body is designed as a simple, fluid black frame without frills, which enables users to visually distinguish among three functional areas at different heights. Such a design leads to a visually layered experience, and well meets the personal demands of users. The central gourd-shaped tray is used to store small articles. The hemispheric base made of terrazzo ensures a lower center of gravity, so as to prevent the coat rack from falling down when users hang up clothes or rotate the frame.

The product features the design idea of simplicity and modern design language when maximizing the use of vertical space. It is not only a piece of furniture with powerful function, but also an elegant decoration for home living space.

Credits

Design manager
Jun Zhang
More Gold Winners
Packaging
2023
London Design Awards - 361°kids Jump Rope Limited Packaging
361°kids

Entrant Company

Shanghai Kuyekuye Technology Co., Ltd

Category

Packaging Design - Sports

Product
2023
London Design Awards - Community smart Slim Fire Emergency Station
RUILIN OUYANG

Entrant Company

Hu Nan University

Category

Product Design - Safety

Conceptual
2023
London Design Awards - NIDO

Entrant Company

studiooberhauser

Category

Conceptual Design - 3D Printed

Interior
2023
London Design Awards - Timescape/ Yuan Henry Watches Store
Yuang Henry Watches Store

Entrant Company

Ones Interior Inc.

Category

Interior Design - Commercial