London Design Gold

2023

Cactus coat rack

Entrant Company

Hangzhou Ylly Home Co., Ltd

Category

Product Design - Furniture

Client's Name

Country / Region

China

This coat rack of the minimalist style strikes a balance between practicality and aesthetic pleasure, aiming to offer a home living experience with a sense of ritual. The product, inspired by cacti growing in deserts, boasts a unique cactus-shaped appearance and diverse functions.

Shedding traditional design ideas, the main body is designed as a simple, fluid black frame without frills, which enables users to visually distinguish among three functional areas at different heights. Such a design leads to a visually layered experience, and well meets the personal demands of users. The central gourd-shaped tray is used to store small articles. The hemispheric base made of terrazzo ensures a lower center of gravity, so as to prevent the coat rack from falling down when users hang up clothes or rotate the frame.

The product features the design idea of simplicity and modern design language when maximizing the use of vertical space. It is not only a piece of furniture with powerful function, but also an elegant decoration for home living space.

Credits

Design manager
Jun Zhang
More Gold Winners
UX Design
2023
London Design Awards - AVAMEOW

Entrant Company

DG-Meteor

Category

User Experience Design (UX) - Games - Multiplayer

Communication
2023
London Design Awards - Join the dots: Alex and Lilani discover the world of letters
Dot, dot, comma, dash

Entrant Company

Dot, dot, comma, dash (Punkt, Punkt, Komma, Strich); Non-Profit Organization

Category

Communication Design - Brochure

Architectural
2023
London Design Awards - Ecological Return
CATHAY REAL ESTATE DEVELOPMENT CO.,LTD.

Entrant Company

ELEGANT GARDEN LANDSCAPE DESIGN & BUILD GROUP

Category

Architectural Design - Architectural Design / Other__

Packaging
2023
London Design Awards - U-ZA Skin Care Series

Entrant Company

Coree Beijing Company Limited

Category

Packaging Design - Beauty & Personal Care