London Design Silver

2025

XiaoYuanMan Bra

Entrant

Shenzhen Xingyuan Network Technology Co., Ltd.

Category

Product Design - Fashion

Client's Name

-

Country / Region

China

About The Entry

Inspired by the Eastern philosophy of "Lesser Fullness Brings True Contentment", the XiaoYuanMan Bra redefines the comfortable bra for small-busted women. Without artificial padding or excessive structure like traditional molded cups, the bra adopts ultra-thin high-elasticity microfiber fabric to create a natural silhouette reminiscent of mist gently enveloping mountain peaks, bringing users fine-tuned comfort and interpreting the concept of "Less Is More".

In terms of functions, the bra features an original Dual-C Dynamic Support System, which provides flexible yet secure support akin to the flowing ribbons of the Dunhuang flying celestial beings. The front W-shaped lift band offers a stable uplift for the bust, sculpting a graceful, natural contour, complemented by the rear U-shaped design to provide a 360-degree all-around support with minimal shifting. This makes users feel comfortable across various activities throughout the day.

The color palette also incorporates Eastern aesthetic concepts, with three shades available: a purple symbolizing the power of the Nine Purple Li Fire; a subtle, misty blue similar to celadon; and a warm, neutral nude tone. The hues are understated yet reveal lingering charm upon closer appreciation, showcasing the elegance of Eastern women. Besides, skin-toned mesh inserts at the cup junctions not only improve inclusivity in fit but also add a touch of subtle sensuality.

Rooted in Eastern aesthetics, the bra conveys the philosophy of "Lesser Fullness Brings True Contentment" from material selection, structural design, and color schemes. It breaks free from current mainstream undergarment trends, seamlessly blending aesthetics with practical functionality while empowering small-busted women with unique beauty and great confidence.

Credits

Wu Zeyun
Zheng Juanhua
More Silver Winners
UX Design
2025
London Design Awards - Trial Tails

Entrant

Yipeng Liu & Shuxuan Li

Category

User Experience Design (UX) - Experimental / Innovative

Interior
2025
London Design Awards - SFEEL Design Hotel Guojin
SFEEL Hotel Management Co., Ltd.

Entrant

HARMO Design

Category

Interior Design - Hotels & Resorts

Communication
2025
London Design Awards - ProVideoMeeting — Website Redesign & Brand Refresh
ProVideoMeeting

Entrant

Bookstr Media LLC

Category

Communication Design - Websites

UX Design
2025
London Design Awards - Modi.AI: AI-Powered Upcycling Platform
Zhuojia Lyu, Yuhong Zhu, Zhenlong Wen

Entrant

Zhuojia Lyu, Yuhong Zhu, Zhenlong Wen

Category

User Experience Design (UX) - Best Use of AI & Machine Learning