London Design Silver

2025

EMXEE Superskin Nursing Bra

Entrant Company

UK EMXEE INTERNATIONAL FASHION (GROUP) LIMITED

Category

Product Design - Pregnancy & Maternity

Client's Name

Country / Region

United Kingdom

EMXEE Superskin Nursing Bra is scientifically designed to provide expectant and nursing mothers with lasting comfort. At the heart of its design lies an innovative elastic mesh that provides dynamic and adaptive support, overcoming the limitations of conventional nursing bras, which depend solely on fabric elasticity. By simulating the natural supportive mechanism of body ligaments, it transitions the bra’s function from passive support to active lift. As the body moves, the elastic mesh delivers precise counter-support, reducing breast bounce during daily activity and easing the pressure on Cooper’s ligaments—a key factor in preventing breast sagging and long-term deformation. Its exceptional stretch also accommodates the body’s natural changes, enabling seamless adaptation to fluctuating breast sizes throughout maternity and lactation.

The bra features a thoughtfully engineered three-layer molded cup structure: The inner mesh layer offers excellent thermal regulation and moisture-wicking function; The middle 2mm microporous layer ensures excellent breathability; The outer leak-proof fabric layer prevents breast milk leakage—solving two common nursing challenges: stuffiness and leakage. A standout innovation lies in the skin-contact layer, crafted from yarns infused with Baicao Mountain Camellia. This material offers a soft, delicate feel with natural moisturizing and nourishing benefits. Combined with seamless thermal bonding technology and Grade-10 antibacterial treatment, the bra ensures comprehensive care for maternal health and comfort.

Aesthetically, the design draws inspiration from the suspended structures found in Zaha Hadid’s architecture, reinterpreted through multidimensional elastic supports and airy mesh overlays—creating a striking interplay of opacity and transparency. The color scheme—featuring lavender gray, smoke blue, and amber brown—draws from the dreamlike hues of Monet’s Water Lilies, lending the piece a refined artistic allure.

Credits

Brand Manager
Julee
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