London Design Gold

2025

Zoned Support Candy Cuddle Pillow

Entrant

Cixi Pima Cotton Textile Co., Ltd.

Category

Product Design - Pregnancy & Maternity

Client's Name

Country / Region

China

Engineered specifically for expectant mothers, this Pima cotton pregnancy pillow seamlessly combines ergonomic design with premium natural materials to deliver scientifically supported, all-night comfort and peace of mind. Addressing common discomforts such as abdominal strain, lower back pressure, and difficulty turning in bed, the pillow features a zoned support system with a 3D contoured structure—lifting the belly, cradling the lower back, and supporting the legs—to evenly distribute body weight. This targeted relief helps reduce back pain, pelvic pressure, and leg swelling, while promoting proper spinal alignment for improved sleep quality.



Its unique hybrid U-and-C shape offers full-body hugging support in a side-sleeping position, yet remains flexible enough to adapt to semi-reclining or other resting postures, meeting the evolving comfort needs of mid to late pregnancy. The outer cover is crafted from luxurious Pima cotton—renowned as the "finest cotton in the world"—whose extra-long fibers provide a silky-soft, skin-friendly feel, exceptional breathability, and superior moisture-wicking performance, keeping you cool and dry throughout the night. Reinforced with a high-density knit, the fabric resists pilling and wear, ensuring lasting softness and durability.



Every detail, from structure to material, is thoughtfully designed based on deep insights into the physical needs of pregnancy—balancing firm support with gentle embrace, functionality with natural comfort. More than just a pillow, it’s a holistic comfort solution tailored for expectant mothers, transforming every moment of rest into a feeling of being softly, securely held.

https://youtube.com/shorts/j5XBUTg_XRk

Credits

Xu Cunzhe
More Gold Winners
Communication
2025
London Design Awards - SANYA ONE Brand Identity System Design
SANYA ONE

Entrant

IDEAL IDEAS

Category

Communication Design - Company Branding

Interior
2025
London Design Awards - Shanghai Cuihu Liuhe Model Room
Shanghai Shutian Space Design Co., Ltd.

Entrant

Shanghai Shutian Space Design Co., Ltd.

Category

Interior Design - Residential 

Interior
2025
London Design Awards - Terrastone

Entrant

ANJU CO., LTD.

Category

Interior Design - Residential 

UX Design
2025
London Design Awards - NuseAI

Entrant

GRYM Studio

Category

User Experience Design (UX) - News