London Design Gold

2025

LOST MARY NEAR30K PUREVIEW

Entrant

HG Innovation Limited

Category

Communication Design - Poster (Series)

Client's Name

HG Innovation Limited

Country / Region

Hong Kong SAR

About The Entry

With a visual language that fuses futuristic and technological edge and contemporary style — LOST MARY NEAR30K PUREVIEW meets the new generation’s expectations for premium, replaceable, and refillable product experiences, while helping the brand establish a distinctive visual identity in the international market.

The design is inspired by a sense of visual lightness and transparent aesthetics. Departing from traditional closed-frame tech visuals, the product features a transparent housing that clearly reveals its internal structure. The dynamic light and refraction effects highlight its intricate technological details, breaking visual barriers and turning abstract technological ideas into a tangible visual experience. Large transparent bubbles in the background further amplify the sense of clarity and openness, giving the poster a dynamic and fluid quality. The packaging places strong visual emphasis on the product's core selling point: 30K. Presented in a large, three-dimensional format at the center of the poster, this not only underlines the product’s large puff capacity but also creates a strong visual impact, ensuring the key message is grasped instantly. Breaking away from the typical cool blues of technology-driven design, the color palette adopts a vibrant orange-yellow as its primary color. This lively hue creates a fashionable, modern vibe while conveying a sense of technology and visual lightness, creating a distinctive style that stands out from conventional designs and immediately catches consumer attention.

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