London Design Design Of the Year

2025

Tang Dynasty Series

Entrant Company

YuDian Design Co., Ltd

Category

Packaging Design - B2B Packaging

Client's Name

Country / Region

China

Continuing the brand's premium positioning, the Tang Dynasty Series draws inspiration from the culture of the High Tang era, uniting the design of the compressed tea with the elegance of imperial court banquets. The design forgoes intricate ornamentation, instead adopting a cohesive system of form and pattern. It presents the understated beauty of Eastern aesthetics through minimalist forms and meticulously considered details. This refined approach not only accentuates the quality and ceremonial nature of the premium tea but also endows the packaging with greater distinctiveness and collectible value.

The gift box for the compressed tea features a ceramic caddy of stately and dignified form, symbolizing the supreme status of the tea within. This is complemented by a nameplate and lid knob with a metallic finish, infusing traditional aesthetics with a fresh, contemporary spirit. The surface decoration is drawn from Tang Dynasty lacquerware, court lady paintings, and floral motifs. These elements are reinterpreted through a geometric lens, forging a unique visual language. The overall form and its decorative patterns are mutually reinforcing, at once channeling the majestic spirit of the High Tang and accentuating the product's premium character.

The color palette for the compressed tea packaging is derived from hues prevalent in the High Tang era: a deep crimson, a vibrant scarlet, a solemn white, and an imperial green - a scheme that is opulent yet refined. Man Song is presented in deep crimson to convey a sense of calm and introspection; Lao Ban Zhang in vibrant scarlet to express a passionate and bold character; Gua Feng Zhai in solemn white to channel a pure and elegant spirit; and Sui Yin Zi in imperial green to symbolize nobility and splendor.

The tea names are inscribed in the Yan style of calligraphy, known for its dignified and robust character, creating a harmonious dialogue with the colors. This pairing not only highlights the unique spirit of each tea but also reinforces its cultural identity. The inner walls of the packaging are adorned with four original illustrations - depicting scholarly discussions, tea tasting, festive gatherings, and elegant assemblies.

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