Cove Marketplace Brand Identity

At Innowise, we crafted the brand identity for Cove, a Bermudian marketplace that unites local businesses and communities through vibrant design and meaningful communication. Our goal was to develop a system that not only attracts attention but also builds emotional connection and clarity across multiple digital touchpoints.



Rooted in the spirit of Bermuda, the identity draws inspiration from the island’s natural heritage coral reefs, longtail birds, palm trees, and ocean waves. Each symbol represents a brand value: collaboration, freedom, unity, and growth, and corresponds to a distinct part of the Cove ecosystem:



Papaya Orange — the main marketplace app for customers,

Dodger Blue — the drivers’ app,

Dark Seafoam Green — the sellers’ app,

Purple Heart Blue — the admin dashboard.



This modular system transforms the logo into a visual communication tool, helping users easily navigate between applications while reinforcing the brand’s cohesive identity.



The vibrant palette led by Papaya Orange reflects Bermuda’s sunsets and energy, while soft Misty Rose and Chathams Blue bring depth and calm. The typographic system ensures clarity and accessibility, and lifestyle imagery captures the brand’s inclusive, optimistic tone.



Through this design, Innowise helped Cove transcend the traditional marketplace identity, creating a dynamic, emotionally resonant ecosystem that bridges business and culture and celebrates the authentic energy of the island community.