2025
X Games
Entrant
Gwen Geng
Category
Communication Design - Campaigns / Advertising
Client's Name
-
Country / Region
United States
Gallery
About The Entry
X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
Entrant
Tourism Administration, MOTC Tri-Mountain National Scenic Area Headquarters、Kuang Yi Cultural Co.,Ltd
Category
Conceptual Design - Illumination
Entrant
Shenzhen SEPHONEL Culture Communication Co., Ltd.
Category
Landscape Design - Parks & Open Space Landscape
Entrant
China Mobile Software Technology Co., Ltd
Category
User Interface Design (UI) - Web Applications / Services