London Design Platinum

2025

Floréal Gloria

Entrant

Guangzhou Sux Jewelry Co., LTD

Category

Fashion Design - Jewelry

Client's Name

Sux Jewelry

Country / Region

China

About The Entry

In conventional jewelry design, antique coins are often presented with heavy gold settings or scattered diamond accents. Innovatively, Floréal Gloria takes an ancient Greek Apollo coin as the core, complemented by clusters of multicolored semi-precious stones, transforming historical symbols into a modern, vibrant wearable work of art.

The product centers around the concept of “a symbiosis of old and new.” A millennium-old Apollo coin serves as a cultural anchor, surrounded by colored stones such as orange and yellow sapphires, creating a radiating structure reminiscent of flowers in full bloom. An 18K gold bezel not only echoes the coin’s luster but also reinforces the visual expression of “radiance from the sun.” Breaking away from conventional “ruby- or sapphire-centric” designs, the design team has adopted a decentralized color-blocking strategy. Stones are arranged in a mosaic pattern to mimic subtle light gradients—toning down overt opulence while adding a touch of youthful vigor and artistic elegance. The time-honed coin and precisely faceted stones result in a poetic contrast in texture, representing eternal beauty amid the passage of time. Within Floréal Gloria’s cultural narrative, Apollo is deconstructed into the very essence of light, the coin symbolizes the divine source, and surrounding colored stones radiate outward like luminous beams, forming a metaphor for “oracle revelation.” Abstract floral motifs further intertwine the beauty of nature with the symbolism of culture, making the product a miniature vessel that carries both history and mythology.

Credits

Wang Ping
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