2025
Entrant Company
Category
Client's Name
Country / Region
This project designs a scenario-based AR serious game grounded in real emergency medical incidents, targeting 18–35-year-old “hesitant bystanders.” By overlaying virtual guidance onto the real environment, it creates an immersive space where players can safely follow the full rescue workflow step by step. Through a sustainable “learn–practice–reinforce” loop, the game strengthens individual responsibility and confidence as first responders while promoting public awareness of emergency care and a culture of timely intervention.
Credits
Entrant Company
ZHEJIANG ANTENG SAFETY PROTECTION EQUIPMENT CO.,LTD
Category
Communication Design - LOGO Design
Entrant Company
Aijia (Shanghai) Cultural Communication Co., Ltd.
Category
Communication Design - Company Branding
Entrant Company
EY and M+C Saatchi
Category
User Experience Design (UX) - Services & Utilities
Entrant Company
Wata Ltd.
Category
Conceptual Design - Cultural