London Design Silver

2025

Alxa Cistanche-Infused Liquor Gift Box

Entrant

Dongyang Weichuang (Beijing) Cultural and Creative Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

About The Entry

This is a cistanche liquor that highlights the unique character of Alxa. Recognizing the rarity of the ingredient, we completely re-engineered the gift-box structure, optimizing it for display, visual impact, tactile feel, load-bearing strength and break-proof safety. The moment the box is opened, the user is instantly confronted with the majestic spectacle of the desert: an original Alxa-desert illustration executed in refined line-art rather than traditional painting, merging dunes and cistanche plants in a sophisticated play of space and plane. Premium finishing techniques reproduce every illustration detail vividly, while the wolf—symbol of potency—is suggested through spot UV alone, its gait and piercing gaze silently conveying the liquor’s distinctive benefits. A cleverly engineered outer sleeve both locks the bottle securely and adds aesthetic drama; custom typography harmonizes with the product’s tone, and the black-and-red palette underscores luxury and functionality, turning the act of gift-giving into a ritual of rarity and reverence.

Credits

Dongyang Weichuang (Beijing) Cultural and Creative Co., Ltd.
Dongyang Weichuang (Beijing) Cultural and Creative Co., Ltd.
More Silver Winners
Interior
2025
London Design Awards - Verdant Embrace
Holy Family Canossian College

Entrant

Design Action

Category

Interior Design - Educational

Product
2025
London Design Awards - D033 Sofa
Chen Xiaodong

Entrant

AOWEIYIQI

Category

Product Design - Furniture

Product
2025
London Design Awards - ASK JUNIOR Fleece Fabric Series
ASK JUNIOR

Entrant

Hangzhou Ouchao Trading Co., Ltd.

Category

Product Design - Textiles / Floor Coverings

Interior
2025
London Design Awards - Threading Light Through Cities

Entrant

LeBlanc Design

Category

Interior Design - Residential