2025
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This is a cistanche liquor that highlights the unique character of Alxa. Recognizing the rarity of the ingredient, we completely re-engineered the gift-box structure, optimizing it for display, visual impact, tactile feel, load-bearing strength and break-proof safety. The moment the box is opened, the user is instantly confronted with the majestic spectacle of the desert: an original Alxa-desert illustration executed in refined line-art rather than traditional painting, merging dunes and cistanche plants in a sophisticated play of space and plane. Premium finishing techniques reproduce every illustration detail vividly, while the wolf—symbol of potency—is suggested through spot UV alone, its gait and piercing gaze silently conveying the liquor’s distinctive benefits. A cleverly engineered outer sleeve both locks the bottle securely and adds aesthetic drama; custom typography harmonizes with the product’s tone, and the black-and-red palette underscores luxury and functionality, turning the act of gift-giving into a ritual of rarity and reverence.
Credits
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Chucheng Interior Design & Renovation Co., Ltd.
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Interior Design - Living Spaces
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Beijing Coree Digitization & Technology Company Limited
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Communication Design - Brochure
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Haoyu Li, Xiaoqi Shen, Yuanyuan Cao
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Architectural Design - Conceptual
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Jiming Bai, Yifan Zhang, Yuejun Han, Yinong Ge
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Architectural Design - Rebirth Project