BioSculpture x Selfridges

In November 2024 Etch were approached by innovative nail care brand Bio

Sculpture to pitch for the design and production of their first ever standalone

consession and treatment space in the United Kingdom. Having successfully

won the job, the proeject quickly moved into the Strategy phase, helping Bio

Sculpture to define their retail/ physical design offering before moving into the

design for this specific project. The consession opened to the public in June

2024 after a accelerated 3 night installation.

Etch provided Strategy, Concept, 3D design and technical detailing services on

the project collaborating with Adapt Display (the main contractor and shopfitter)

to bring the creative vision to life.