2025
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Honey Be is a contemporary jewelry collection that reinterprets the traditional brooch through modular design and digital fabrication. Inspired by the bees of Malia and the precision of natural honeycomb structures, the project translates nature’s geometry into wearable forms that combine symbolism, flexibility and modern craftsmanship.
The collection draws additional influence from Coco Chanel’s androgynous aesthetic, shaping a clean, sculptural language that balances strength and delicacy. Digitally designed and produced through 3D printing, Honey Be explores how historic jewelry motifs can evolve into adaptable fashion accessories suited to contemporary lifestyles.
Each piece is built around honeycomb structures and a stylized bee motif, forming a modular system that includes earrings, rings, a bracelet and a collar. The use of PLA and TPU allows the jewelry to remain lightweight and durable while introducing flexibility where the body requires movement. Elastic TPU segments enable the pieces to open, close and adjust naturally, ensuring comfort without tools or complex mechanisms.
Beyond wearability, the collection is designed to flatten and pack efficiently, making it travel friendly and easy to transport. This flat pack logic extends the usability of the jewelry while reinforcing its modular character.
Honey Be blends cultural heritage with digital innovation, transforming a symbolic natural element into a functional fashion statement. By merging traditional references, contemporary aesthetics and additive manufacturing, the project proposes a new approach to jewelry design, one that values adaptability, material intelligence and expressive storytelling through form.
Credits
Entrant Company
Rochelle Ruixue Liu
Category
User Experience Design (UX) - Experimental / Innovative
Entrant Company
Shenzhen Xingyuan Network Technology Co., Ltd.
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Product Design - Fashion
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freelance
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User Experience Design (UX) - Work & Productivity