London Design Gold

2026

BE MY EYES

Entrant

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - User Experience

Client's Name

Country / Region

China

According to the latest statistics from the WHO, there are approximately 2.2 billion people with vision impairment globally, of whom 36 million are completely blind. In China alone, the visually impaired population exceeds 17 million, with 8 million suffering from total blindness. Currently, this vulnerable demographic faces a multitude of challenges: Inadequate coverage of accessible infrastructure in society; Functional limitations of traditional assistive devices in complex environments; Lengthy training cycles and prohibitive costs associated with guide dogs. These issues, to varying degrees, significantly exacerbate the daily hurdles faced by the visually impaired. Powered by an innovative intelligent voice interaction system, visually impaired users can simply state their needs using natural language. The AI instantly activates real-time video analysis, employing intelligent frame extraction on the continuous video stream to precisely identify key visual elements within the scene. These insights are then converted into concise, accurate spoken descriptions. This closed-loop interaction model of 'Voice Query – Visual Analysis – Audio Feedback' effectively bridges the visual information gap, empowering visually impaired individuals to independently access environmental information. Multi-Modal Interaction System: Fusion of Video, Voice, and Gesture Deeply tailored to the usage patterns and scenarios of the visually impaired, this system integrates innovative single-sided visualization with voice commands and gesture recognition. By abandoning traditional touch-click paradigms, it drastically minimizes the user learning curve. Furthermore, the implementation of multi-modal redundancy design significantly enhances operational error tolerance, ensuring a robust and accessible user experience. The system employs a tiered alert strategy: audio cues are used for routine notifications, while detecting a hazardous state triggers simultaneous audio, vibration, and visual alerts. This comprehensive multi-modal output ensures that users receive critical information timely and accurately, providing maximum safety assurance. Form Sculpted by Sound Waves: The eye silhouette is constructed from diffusing sound wave patterns. Utilizing the metaphor of "sound replacing sight," this symbolises how our auditory technology helps visually impaired users reconstruct their perception of the world. Emotive Color Palette: We utilize a vibrant, energetic orange as the primary color, paired with a complementary blue.

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