London Design Silver

2026

Warm Flex

Entrant

Aimer Co., Ltd.

Category

Fashion Design - Children's Clothing

Client's Name

Country / Region

China

Running, jumping, and climbing are innate to a child's nature and should not be shackled by bulky winter clothes. Guided by the design philosophy of the brand's sport series—"Softness for Every Move", the Warm Flex integrates the high-stretch fabric with tailored construction to deliver snug, insulating wear without restriction. This enables children to move and stretch freely in the cold, maintain dry and warm during play, and explore the outdoors with endless joy.

A Cut That Moves with the Body: The silhouette is developed through 3D ergonomic cutting based on children's body shapes, allowing for extra room in the shoulders, underarms, and torso. The high-stretch fibers enhance both vertical and horizontal elasticity. Whether children are bending, running, or making wide arm movements, the garment moves with the body, ensuring complete freedom of motion. The innovative thumbhole cuffs also create a structural anchor point from wrist to shoulder, effectively preventing sleeves from riding up and blocking out cold drafts.

Woven Softness for Lasting Warmth: A double-sided brushing technique crafts a luxuriously plush inner layer with a cloud-like, skin-friendly softness. The tightly woven outer layer locks in heat, and together they form an insulating layer of static air that minimizes heat loss. Infused with far-infrared technology particles, the fabric converts the body's radiant energy into heat to establish a passive thermal loop. With every run and jump, children are wrapped in warmth and softness.

Engineered with advanced moisture-wicking technology, the fabric rapidly draws heat and perspiration away from the skin to the surface, keeping the base layer dry and preventing chills after exertion. Working in harmony with the innovative half-zip collar, it forms a personal climate-control vent that accelerates the release of heat and humidity, ensuring lasting comfort for children through every kind of activity.

The brand's design philosophy of "Softness for Every Move" reflects the understanding and respect for children's growth—making warmth not a burden, but the confidence and strength that empower children to explore the world.

Credits

Yang Tiantian
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