London Design Silver

2026

JM101

Entrant

France Jorged Group Holdings Limited

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

Hong Kong SAR

Guided by the design philosophy of "Gallop a thousand miles, and let your steps shine", the JM101 integrates the imagery of the Horse—the zodiac sign for 2026—into the growth journey of children aged 2 to 16. Designed as a full-cycle developmental footwear, it empowers children to run with the freedom and confidence of a galloping steed.

Rooted in the Eastern wisdom of "Negative Space" and data on children's foot shapes, the JM101 features a wide toe box and a precise fit allowance (+0.5 cm for normal or slim feet; +1 cm for wide, chubby, or high-instep feet). This ensures an accurate fit across different developmental stages, preventing pinching or rubbing while supporting natural foot growth. The high-rebound TR outsole delivers lightweight cushioning, resilience, and durability, adapting to children's diverse activity scenarios—from school settings to outdoor adventures. The upper is available in two options: a Spring Double-Mesh and the Paris Tech All-Weather Fabric, ensuring all-season comfort.

The intersecting stripe pattern on the upper draws inspiration from the Chinese "Cross Knot" and "Warp-Weft Weave", symbolizing "connections that reach in all directions and offer protection". This pattern evokes the dynamic tracks of a galloping horse, reinforcing the Year of the Horse theme while conveying a heartfelt wish for children to grow freely and move forward with courage. The lines contour to the foot arch, providing stable support—a seamless blend of cultural storytelling and structural functionality. In terms of color, the JM101 features a special red-and-gold edition that channels the energy of a "fiery horse", radiating warmth and strength. Additional multi-color contrasting styles cater to children's natural affinity for bright hues, realizing a vibrant fusion of traditional zodiac culture and modern style. The curved pull tab at the heel incorporates the silhouettes of horse ears and a tail, enhancing the shoe's visual identity and appeal.

The upper utilizes eco-friendly, skin-friendly mesh, all-weather fabric, and synthetic leather, complemented by water-based adhesives for low-carbon manufacturing. This frees the shoes from heavy metals and harmful substances, protecting children's delicate skin. A combination of stitching and heat-pressing techniques enhances structural integrity, safeguarding children during their growth journey.

https://youtube.com/shorts/0_DBnWxT_YU
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