Leading the Way, Stamping in Good Fortune

Created for the National Palace Museum’s 2026 Lunar New Year stamping event, this key visual transforms horse imagery and auspicious artifacts from the museum’s collection into a festive design language. Inspired by traditional Chinese paper-cutting and seasonal print culture, the poster features a forward-riding mascot symbolizing “taking the lead” into the new year. The design also incorporates forms inspired by National Palace Museum treasures, including the Jadeite Cabbage, the Turquoise-Inlaid Bronze Zun in the Shape of a Sacrificial Animal, and the Ru Ware Celadon Lotus-Shaped Bowl Warmer. These are combined with auspicious motifs such as floral scrolls, pomegranates, persimmons, linked-coin patterns, and the character Fu (fortune). A vivid red-and-green palette creates a joyful, culturally rich, and internationally accessible Lunar New Year image.