London Design Gold

2026

2026 Miaoli Bombing Dragon

Entrant

Modern Design Management Consultant Co.,Ltd.

Category

Conceptual Design - Traditional Rituals and Cultural Events

Client's Name

Miaoli City Office

Country / Region

Taiwan

About The Entry

“Bombing the Dragon” (Huo Pang Long) is a distinctive Lantern Festival tradition unique to Miaoli, Taiwan. In the Hakka language, “Huo Pang” means “to bombard,” referring to the ritual of hurling large quantities of firecrackers at a sacred dragon. This act symbolizes the dispelling of evil, the warding off of misfortune, and the flourishing of vitality through intensity.

The 2026 edition, titled “2026 Miaoli Bombing Dragon,” centers on a contemporary reinterpretation of local culture. The design translates the core spirit of “exorcism, blessing, and shared prosperity” into a tangible visual and experiential language. Through brand revitalization, the project reinforces its status as a representative Lantern Festival celebration in Taiwan, while advancing cultural continuity and expanding its international visibility.

The five-day event follows the rhythm of the lunar calendar, establishing a standardized sequence known as the “Seven Rituals of Bombing the Dragon.” This framework encompasses key ceremonial stages, including dragon crafting, eye-dotting, and the welcoming procession. The festival opens with the “Awakening of the Auspicious Dragon” (Eye-Dotting Ceremony), a symbolic act that imbues the dragon with life and marks the official commencement of the celebration.

Public engagement is expanded through a vibrant street parade carnival, culminating in an emotional climax during the “Night of Bombing the Dragon.” Set within a riverside park, the event integrates immersive design strategies—layered firelight intensity, controlled sound rhythms, and carefully choreographed audience circulation—to create a richly multisensory experience.

The performance program features Taiwan’s Coming True Fire Group alongside the intangible cultural heritage tradition of Da Tie Hua from Shanxi, China. By combining high-temperature molten iron displays with the fire dragon spectacle, the event achieves a cross-cultural fusion that transforms the traditional bombing ritual into a highly dynamic and visually compelling narrative.

Credits

Modern Design Management Consultant Co.,Ltd.
CHENG KAI-YUAN
More Gold Winners
Product
2026
London Design Awards - FD04 Smart Formula Maker

Entrant

Shenzhen Root Innovation Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Product
2026
London Design Awards - OMR S9 PRO Radiant Edition

Entrant

OMR Oumeiran (Sichuan) Health Technology Co., Ltd.

Category

Product Design - Personal Care

Communication
2026
London Design Awards - Oranape

Entrant

Xiamen BDI Creative Brand Management Co., Ltd.

Category

Communication Design - Character Design

Product
2026
London Design Awards - R37-PRO

Entrant

Nanjing Manyin Musical Instrument Co., Ltd.

Category

Product Design - Music, Audio & Sound