London Design Silver

2026

Muran Select

Entrant

Shenyang Muran Knitting Co., Ltd.

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Client's Name

-

Country / Region

China

About The Entry

—— Children's Fantasy-Themed Knitted Hat Design Series

Slogan: Protect every inch of curiosity, warm every exploration.

1. Design Inspiration: From Two Questions About Childhood

The inspiration for this series comes from two observations of children's daily behaviors.

The first question: Why do children always like to 'wear' dinosaur horns or deer antlers on their heads? We found that, for children, hats are not just clothing for warmth, but a switch to enter the world of imagination. When a child wears dinosaur horns, he is no longer himself, but a brave knight traveling back to the Jurassic; when the child wears deer antlers, he transforms into a jumping sprite in the forest. This is an instinctive role-playing, a unique spiritual game of childhood.

The second question: Why do children always like to squat down to look at flowers, pick petals, and 'plant' them in various places? Because children naturally belong to nature. A small flower, in their eyes, is a whole world, and they want to carry beautiful things with them.

These two questions inspired the core thought of this series: can we make a hat that both carries a child’s fantasy of 'becoming a hero' and protects their innocence of 'being close to nature'? Thus, the idea of guarding the fields of childhood was born.

2. Design Concept: A Hat as a 'Mobile Playground'

We propose the core concept of a 'mobile playground.' This hat is no longer just an accessory but a tiny world atop a child’s head, a fantasy companion accompanying them through daily exploration. It simultaneously responds to two dimensions of children's psychological needs.

3. Material Selection: Offering Childhood Love and Comfort

The entire series uses internationally baby-certified organic cotton blended with anti-pilling acrylic yarn. This ensures the hat maintains shape and vibrant color while keeping the parts in contact with the skin soft and breathable. The colors are chosen from warm, bright earth tones and macaron shades, visually conveying a sense of safety, warmth, and sunshine.

Credits

Shenyang Muran Knitting Co., Ltd.
Shenyang Muran Knitting Co., Ltd.
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