London Design Silver

2026

Airy & Sculptured Beauty Bra

Entrant

Foshan Meichen Underwear Co., LTD

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

Designed specifically to solve the summer struggles of B–F cup women, this bra is featherlight and breathable without sacrificing sculpting support.
Its functional design features an innovative suspension system inspired by the physics of suspension bridges. By transferring weight from the shoulders to a horizontal, wrap-around band at the underbust and side wings, it significantly reduces shoulder strain. The exclusive diagonal side-lift strap delivers continuous side support without the need for rigid structures, while an integrated side-wing and underband structure works in harmony with a crescent-shaped lifting panel, creating a closed-loop system that directs downward force to the hem. This ensures the bra stays perfectly in place, preventing any riding up. Furthermore, advanced seamless bonding technology replaces traditional stitching with high-temperature lamination, ensuring a completely friction-free, zero-thread finish against the skin.
Visually, the bra embodies an “Airy Aesthetic.” The matte, high-stretch fabric is strategically placed in key support zones, while the sheer, diamond mesh in highly breathable areas breaks up visual heaviness. The 13-cm high side wings precisely contain underarm fullness, resulting in a crisp, centered silhouette. Available in classic black and nude, it serves as effortless everyday wear for summer wardrobes.
Sustainability is woven into every detail. The molded cups utilize bio-based foam to reduce reliance on petroleum materials. The bonding process uses food-contact-grade TPU hot-melt adhesive for a hypoallergenic finish with a zero-wastewater production footprint. Even the packaging is eco-conscious, using recycled paperboard and soy-based ink. Ultimately, the entire design ensures that care for the body coexists seamlessly with respect for the earth.

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