London Design Gold

2023

HELAS VINE Collection

Entrant Company

HELAS JEWELLERY PTY. LTD.

Category

Product Design - Jewellery

Client's Name

HELAS JEWELLERY PTY. LTD.

Country / Region

Australia

The Vine Collection adheres to the core concept of HELAS — the unique「The Pearlosophy」, which is dedicated to providing more affordable and inheritable saltwater pearl jewelry. Its design takes inspiration from the vitality of nature and pearls, showing their doggedness, whereby to deliver love and hope to all women.

The Vine Collection externalizes this philosophy, whose shape is taken from the natural form of growing vine and the curvy bodies of women. This simple but elegant design with fluid lines shows the gentle but empowering vitality of nature and women. The shining diamonds are set along the curves with soft pearls at the end, rounding off the whole look with a sense of balance and harmony. And the jewelry can also double as a way of self-expression, so the designers use this jewelry collection to express the resilient and peaceful inner condition of wearers, deepening the emotional bond and communication with them. Furthermore, by drawing inspiration from the growing process of pearls, diamonds and vines, this collection aims to restore the self-growing journey of women to the utmost, as well as their gentle but powerful characteristics. Through the combination of these three elements, the designers encourage women to be valiant enough to take up challenges in their lives, refuse to set limitations for themselves, stay true to their inner voices and keep forging ahead tenaciously. At some point in their growth journeys, they can be that “bright pearl” they want to be.

To make its beauty and values stand the test of time, this collection is expertly made of premium 18K gold, saltwater pearls and diamonds while also putting the「Timeless」design principle at the forefront of original design. The Vine Collection therefore can be a life-long company for the wearers, staying future-proof and as good as new over time. It can also be passed on to the next generations as a gift or souvenir, living up to its sustainable values in collection and inheritance.

Credits

Designer
Tingkun Yu
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