2023
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The function of bras is to support and protect the breasts. However, most women ignore the functionality of bras because they want to get rid of the constricting feeling. Prolonged wearing of bralettes can lead to expansion extramammary, sagging, armpit rolls, or even injury to the suspensory ligaments of the breasts. Wearing uncomfortable underwear can cause more damage to the breasts. Therefore, the team focused on both comfort and functionality to create a bustier that can adjust the shape of the breasts. It pushes up and envelops the breasts and maintains a comfortable fit, allowing the user to noticeably increase her cup size.
In terms of functionality, the bustier has an exclusive teardrop cup design. The bustier can adjust the breast contour, does not compress the breasts, draws in the armpit rolls, and improves the stability. In terms of comfort, the 560 denier medical grade fabric is highly breathable and elastic, which can adjust the breast's shape effectively.
Credits
Entrant Company
Dot, dot, comma, dash (Punkt, Punkt, Komma, Strich); Non-Profit Organization
Category
Communication Design - Brochure
Entrant Company
smt design
Category
Architectural Design - Residential
Entrant Company
IMAGRAM Design
Category
Communication Design - Public Branding
Entrant Company
Coree Beijing Company Limited
Category
Packaging Design - Baby & Children