London Design Gold

2023

Elegant Bustier

Entrant Company

DAILYBELLE CO.,LTD.

Category

Product Design - Fashion

Client's Name

Country / Region

Taiwan

The function of bras is to support and protect the breasts. However, most women ignore the functionality of bras because they want to get rid of the constricting feeling. Prolonged wearing of bralettes can lead to expansion extramammary, sagging, armpit rolls, or even injury to the suspensory ligaments of the breasts. Wearing uncomfortable underwear can cause more damage to the breasts. Therefore, the team focused on both comfort and functionality to create a bustier that can adjust the shape of the breasts. It pushes up and envelops the breasts and maintains a comfortable fit, allowing the user to noticeably increase her cup size.

In terms of functionality, the bustier has an exclusive teardrop cup design. The bustier can adjust the breast contour, does not compress the breasts, draws in the armpit rolls, and improves the stability. In terms of comfort, the 560 denier medical grade fabric is highly breathable and elastic, which can adjust the breast's shape effectively.

Credits

Designer
HUI-JU LI
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