DQ Shenzhen Bao'an Airport Store

This project is located at Bao'an International Airport, one of the representative complexes in the core business district of Shenzhen, covering an area of 208 square meters. Echoing the futuristic and technological sense consistent inside and outside the venue, in the project design, the Cosmic Space Station is boldly used as the blueprint, with a highly sci-fi style for the overlap and fusion of form, texture and color, trying to create a leisure space separated from the hustle and busy life, making space, environment, and function intersected and coexisted, extending the brand's personality proposition to a new height, and creating an immersive consumer experience that surprises and attracts travelers.

Referring to the shape of the gate of the space station cabin, the door head creates a solid and heavy tone with roughly trapezoidal blocks and gray apple sand stainless steel. The decorative red and blue light bars echo the logo of DQ. Two display screens serve as windows for brand output, showcasing DQ's past and future, and starting the space journey. The logo sign of Dairy Queen not far away emits a gentle light, illuminating the mysterious path to the unknown world for passersby. At the entrance, the area for taking photos is so attractive - red astronauts and psychedelic neon light pillars complement each other with virtualization and reality, adding a touch of sci-fi fun to the steady and realistic scene.

The entire store presents a mysterious field with strong future attributes in an open attitude, trying to expand the spatial scale through the use of texture, color, and light, so as to complete the transformation from the present to the future from a larger perspective.

Inside the store, the gray terrazzo floor tiles continue the style outside the store, while the anti-slip color steel panels lay out clear movement lines under the planning of linear lights and arrows. The linear light logo in the center of the entrance reflects a cyberpunk-style visual impact between the mirror and glass, while the “lizard” operation module with prominent angles stimulates endless imagination for its bizarre shape.