London Design Platinum

2023

Sunon MoonLight Garden

Entrant Company

Damai Interior Design

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

The expression of the overall space is a breakthrough in display mode of the traditional sales center. The overall space is divided into individual areas with different themes in the scattered changes of the body blocks. Meanwhile, spaces with different functions, styles and shapes are integrated into the whole through the artistic and systematic narrative methods of designer. In this way, the brand's pursuit of rejuvenation is no longer confined to concepts, but presents vigorous vitality.

The display mode of brand and cultural and creative exhibition area is similar to that of cultural and creative markets in foreign cities. Designers refer to many overseas excellent cases, combine IP co-branding, cultural and creative book bar and corporate culture, and take "urban diversified life" as the core concept to echo the cutting-edge cultural trend, arouse emotional resonance of people, and create a unique and complex artistic and cultural and creative living space. In the design context, the commercial value of the brand is endowed with strong and colorful innovative brushwork.

The coherent ordered space is divided into different contours by large grille showcase. The interpenetration and connection of lines and surfaces not only enriches the spatial level, but also integrates scattered cultural and creative exhibits into a complete and clear emotional atmosphere.

Modern decorative materials, such as metal and sandwiched glass, set each other off with cold, hard and sharp texture and unconstrained fashion IP sculpture, books, cultural and creative ornaments, interpreting the distinctive personality and life attitude of youth, and then extending into a bright and warm cultural and entertainment lifestyle.

The insular shelf platform is decorated with log material, which forms a contrast with the metal and glass on the wall. The tiny furniture model furnishings customized with the corporate culture of Shengao on the counter are also compared with the exhibits such as music records and classical audio: Inspiration and warmth, vision and hearing, spirit and material coordinate with each other in collision, and the space is inclusive and heavy with orderly multiple postures.

Credits

Chief Designer
Black Lv
Chief Designer
Hai Lin
Assistant Designer
Shijiao Gao
Assistant Designer
Zifeng Ye
Assistant Designer
Zhaokui Zhou
Photographer
Hanmo Vision
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