ZEEKR HANGZHOU STARLIGHT STORE

This interior design project in Hangzhou is based on the aesthetics of the Longjing Tea Plantation and draws upon the AIDMA and MOT marketing concepts. The design adheres to the motto of "Brand, User, World," creating a platform for the brand to collaborate with the user without constraints, thereby crafting a novel automotive retail experience space that is warm, empathetic, leisurely, and technologically advanced.

ZEEKR is a preeminent brand in the automobile and design industry, and its project space exemplifies a futuristic and technological style that highlights the brand's ethos of "zero boundaries and no limits." The space draws inspiration from the Hangzhou Longjing tea plantation, featuring an irregular and dynamic silhouette with a dreamy and soft colour scheme. The overall architectural distribution of the space is fan-shaped, which imparts an aesthetic appeal to the design.

The building's façade is adorned with a warm grey gradient glass curtain wall that serves as the visual centrepiece and creates an open space resembles a light mist permeating the city. This design presents an aesthetic interest that is reminiscent of "the dimming hills present rare view in the rainy haze," which attracts users to stop and explore the area with curiosity. In addition, the outdoor terrace replicates the natural landscape of the tea plantation and fosters the fresh atmosphere of the plantation with parallel multilayered landscape vignettes and leisure seating, which adds a unique aesthetic.

The indoor design is strategically planned to make the most of its fan-shaped structure, thus ensuring optimal space utilization on both the ground and first floors. The radial fan-shaped ceiling fosters an open, expansive ambience, which creates a coherent visual experience throughout the building.

The ground floor showcases elements such as brand logos, digital screens, and technological models, thereby instilling a modern and convenient shopping experience. The first floor, on the other hand, is dedicated to user activities. It incorporates a warm, inviting log space, which seamlessly integrates the rich culture of Hangzhou. This is aimed at fulfilling the social needs of driving enthusiasts from the digital era& providing ZEEKR owners with a sense of belonging.