London Design Gold

2024

Auchentoshan Y23 MAF Gift Box

Entrant Company

Shanghai Modern Creative Co. Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Beam Suntory Spirits Trading (Shanghai) Co., Ltd.

Country / Region

China

Auchentoshan Y23 MAF Gift Box is a whisky package specially designed for Chinese Mid-autumn festival. Combining traditional Chinese festivals with modern design, it showcases a unique and distinctive style.



With a simple yet elegant appearance, its colors reflect the reunion and warmth of the Mid-Autumn Festival while also embodying the classic and elegant branding of Auchentoshan. The clever double-layer design not only enhances the practicality and safety of the gift box but also cleverly presents the creative concept of the Mid-Autumn Festival moon-viewing through the design differences inside and out, providing consumers with a fresh visual experience.



The design inspiration comes from the iconic elements of the Mid-Autumn Festival, rabbits, and the moon. However, Auchentoshan ingeniously departs from traditional expressions, interpreting the Mid-Autumn Festival in a more modern and updated design language and content. It encourages young people to bravely "set foot on the moon" on the night of the Mid-Autumn Festival, to admire the beauty of their homeland, and to send heartfelt blessings to the Earth. This unique design concept makes the Auchentoshan Y23 MAF Gift Box stand out among many gifts, becoming a festive gift with both cultural significance and creativity.



The box features selective materials and craftsmanship. The outer sleeve of the gift box is made of silver card paper and transparent PE material, ensuring both aesthetics and easy observation of the whisky inside. The gift box itself is made of high-quality white card paper and laminated gray board, sturdy, durable, and with a high-quality texture. The interior lining is made of environmentally friendly black EVA material, protecting the wine and reflecting the brand's environmental consciousness. In addition, advanced printing techniques and meticulous detail processing are used, making the overall effect more exquisite and perfect.



The box is not just a high-quality festive gift but also a piece of art that conveys emotions and carries culture. It perfectly combines traditional Chinese festivals with modern design, bringing consumers a unique Mid-Autumn Festival blessing. Whether given to family and friends or kept as a cherished keepsake, it will become an unforgettable and beautiful memory.

Credits

Creative
Steven.Tam
Account
Sharon.Ouyang
Creative
Carl.Wang
Design
Yu.Han
Account
Bruce.Shen
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