FRANK restaurant

FRANK is a restaurant chain that combines elements of street style and hip-hop culture. The team approached us to create their first restaurant in the Bluewaters neighbourhood of Dubai.

FRANK's cuisine is an extension of the overall concept of the restaurant: simple, street, for everyone. Above all, the restaurant is known for its iconic ribs cooked with special technology.

In this project, we managed to pay tribute to traditions, to what FRANK projects started with, and to the associations its first visitors have. At the same time, the interior of FRANK has changed over the years: it evolved and became bolder and more serious.

Initially, FRANK can be characterised as a place of a courtyard, party, street style and music. This restaurant is divided into two floors, each of which has its unique atmosphere permeated with the spirit of street culture.

While designing this space we referred to the concept of a backyard party.
The ground floor is a quieter, daytime space for relaxed recreation, socialising, and delicious food. It's an open, bright space with plenty of greenery, a basketball hoop, garage doors, upbeat music, and of course a grill. Here you can enjoy the iconic ribs and socialise with friends or family.

At the entrance, we are greeted by beverage fridges with merch hanging instead of drinks; and the hostess stand is designed as a glowing toolbox.

The centre of attention on the ground floor is the basketball court, a common element in the backyards of private homes in the US. The rest of the room is concentrated and formed around it.