London Design Silver

2024

M-seen Brand Design

Entrant Company

Hangzhou Yijian Cultural Communication Co., Ltd /qingyishi/daiyizhang

Category

Communication Design - Product and Service Branding

Client's Name

Hangzhou Yijian Cultural Communication Co., Ltd / Qingyi Shi / Daiyi Zhang

Country / Region

China

M-seen is a company engaged in sustainable material research and de-velopment. In addition to meeting environmental requirements, the ma-terials developed also hope to be able to divide and grow like biolog-ical cells. Rich and varied like pixels. Therefore, the logo image de-sign is inspired by cell division and combined with mosaic pixel grids to create text fonts and logo graphics. Both Chinese and English fonts are composed of variable color blocks, and the logo auxiliary graphics can also be freely changed, presenting a rich and dynamic visual image of the material.

Credits

Hangzhou Yijian Cultural Communication Co., Ltd /qingyishi/daiyizhang
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