London Design Silver

2024

In Between?

Entrant Company

Self-employed

Category

Communication Design - Communication Design / Other__

Client's Name

Personal

Country / Region

Canada

'In Between?' is a digital interactive projects that study two completely different culturally driven visual language systems and their impact on communication design outcomes. The project aims to educate about the typographic differences between Chinese characters and Latin alphabets. It also challenges the prevailing trend of globalizing design and questions the boundaries of cross-cultural design. The project uses hand and finger movement to demonstrate the differences and possibilities of these language systems, as well as highlight the potential limitations of cross-cultural design.

Credits

Self-employed
Yijia Li
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