London Design Silver

2024

Loop

Entrant Company

Juan José Vergés, S.A.

Category

Product Design - Furniture

Client's Name

Country / Region

Spain

Loop: The Essence of the Circle, Reimagined in Sustainable Wood

Inspired by the perfection and continuity of the circle, Loop is not just a wall hook; it is a statement of design. Echoing the elegance of curves found in both nature and geometry, Loop captures perpetual motion and transforms it into a functional and decorative element.



A Design that Flows with Harmony

Its minimalist and modern silhouette evokes the softness of a crescent moon and the fluidity of a wave frozen in time. This reinterpretation of the circle connects with the Japanese concept of ensō, a symbol of simplicity, elegance, and completeness – values beautifully embodied in both its form and function.



Adaptable and Versatile

Loop effortlessly blends into warm Nordic-inspired interiors, where wood takes center stage, as well as modern, minimalist spaces where smooth, organic lines set the tone. Its dual purpose as a wall hook and a door handle makes it not just a piece of design, but a versatile solution for functional and aesthetic spaces.



Responsible Beauty

Crafted from sustainably sourced wood, Loop represents a conscious, eco-friendly choice. Each piece pays homage to nature, combining the warmth of natural materials with environmental commitment – aligning perfectly with the growing demand for sustainable products in the design world.



Inspired by Current Trends

Loop embraces today’s interior design trends, which prioritize natural materials, soft curves, and multifunctional solutions. Its design, both subtle and striking, transforms an everyday object into a statement piece that enhances any space it inhabits.



"Loop has no beginning or end, only purpose: to elevate your space with design and sustainability."

Credits

Diseñador
Ramón Segarra
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