GOGOSHIMA PAIRING BEER

About The Entry

Floating in the serene Seto Inland Sea, Gogoshima Island in Ehime. Prefecture is home to "GOGOSHIMA PAIRING BEER," crafted from the island’s fruits and grains, offering a new approach to alcohol pairing.

The layered packaging of the sleeve and label visualizes the concept of "pairing."

The sleeve features cutouts, while the label depicts a map of Gogoshima that resembles meat fibers, fish patterns, and vegetable veins.

When overlapped, they complete visuals of "meat, fish, and vegetables."

The sleeve, based on a solid white theme, represents the clear aspiration of the creator in the pursuit of excellent craftmanship.

The label is made of traditional Japanese washi paper, evoking the landscape and natural materials of Gogoshima Island.

The design symbolizes various pairings - food and beer, island and ingredients, creators and consumers.