Brazilian Investment Insights

Brazil has one of the richest sustainable resources and is the perfect investment opportunity for clients looking for international projects. The challenge is finding a local law firm to navigate legal complexities with international experience. Vieira Rezende, a leading Brazilian law firm, is brilliantly positioned.

The International Bar Association is the place where 5,000 lawyers from the world’s largest law firms gather. Vieira Rezende is a regular attendee and has built personal connections. However, with a growing business and larger international presence, the firm needs to reach new connections, establish their leading position, and promote Brazil as a fantastic investment opportunity.

Pedro Hermeto, Managing Partner of Vieira Rezende, says, “Brazilian Investment Insights positioned us superbly in the international landscape. Through the publication we demonstrated our expertise and in-depth knowledge across different investment opportunities in Brazil. The publication’s design gave us credibility. It has opened doors and increased our reputation with international law firms due to the design, creativity and intelligence of the Transform team. A brilliant centre piece for our International Strategy.”

The publication included interviews with key partners and major players in Brazil positioning them as thought leaders. Every article was released as a stand-alone teaser to encourage readership. Printed copies were taken to the IBA and a digital option was available through QR codes embedded in business cards directed at an IBA landing page to promote the publication.

Utilising Viera Rezende’s brand colour palette and fonts, we expanded on their visual elements and combined aspects of Brazil’s rich cultural history and unique landscape. A soft orange and buttery warm yellow was incorporated to contrast the brand’s blue colour palette. These colours reflect elements of the natural landscape, sunshine and warmth. Brazil has a vast artisanal history in tiles and textiles, with patterns that have spanned their history through woodblock techniques and ceramics. The layout features rounded rectangles and circles to bring blocks of colour and texture throughout, encasing imagery to play with positive and negative space. This dynamic interaction between colour, texture and pattern brings bright energy to the magazine, creating a dynamic layout throughout.