London Design Gold

2025

Sign Clothing

Entrant Company

Saisai Zhuang

Category

Product Design - Fashion

Client's Name

Country / Region

China

The Sign Clothing collection draws inspiration from the British Sign Language (BSL) fingerspelling alphabet, expressing a distinctive aesthetic philosophy through fashion design. As a member of the Deaf community, the designer intimately understands that disability extends beyond physical or medical limitations to encompass social dimensions. Rooted in the social model of disability, this collection emphasizes that disability emerges from the interaction between individuals and environmental barriers—physical, attitudinal, communicative, and social. By incorporating the expressive and aesthetic elements of the BSL fingerspelling alphabet into fashion, we challenge societal preconceptions about disability while showcasing the creativity and artistic vision of the Deaf community.

Creative Design:Each garment in the Sign Clothing collection is thoughtfully crafted with elements inspired by the BSL fingerspelling alphabet. From the thoughtful arrangement and combination of letters to the overall visual composition, every design reflects the designer's unique artistic perspective and deep connection to sign language.

Adaptability & Interactivity:A standout feature of this collection is its focus on adaptability and interactivity. Through innovative strap designs, wearers can adjust the style and fit of their clothing to suit their personal preferences and needs. This enhances both the functionality and playfulness of the garments while demonstrating the designer's commitment to supporting individual expression and identity.

Cultural Transmission:Sign Clothing transcends mere fashion to become a vehicle for cultural expression. By wearing these garments, people gain insight into sign language culture and experience the communication methods and emotional expressions of the Deaf community. This fosters inclusivity and mutual understanding, helping dismantle communication barriers in society.

Exquisite Craftsmanship:From delicate embroidered letters to meticulously structured designs, the Sign Clothing collection exemplifies exceptional attention to detail. Each piece is crafted with care to ensure superior quality and comfort.

Beyond showcasing the designer's creativity and skill, Sign Clothing delivers a powerful social message. Through fashion, we aim to challenge misconceptions about disability and celebrate the rich diversity and creative potential of the Deaf community.





Credits

Saisai Zhuang
More Gold Winners
Interior
2025
London Design Awards - Golden Coast Villas

Entrant Company

Shantou Jindu Environmental Design Co., Ltd.

Category

Interior Design - Villas (NEW)

Interior
2025
London Design Awards - The Bayview - Harbour Place Residence

Entrant Company

Homeric Design Limited

Category

Interior Design - Residential 

Product
2025
London Design Awards - The Xiao Zhi Shu AI Magic Companion

Entrant Company

Digital Plain (Fujian) Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Product
2025
London Design Awards - Echoes of the East

Entrant Company

Echowooda

Category

Product Design - Toys