Kool Coffee - Coffee with an edge, crafted for the bold.

The creation of a bold, characterful and expressive new brand that establishes the coffee credentials of Kool Smoothie.



We saw an opportunity within the Kool Smoothie product range to expand and establish proper coffee credentials aimed at a specific audience, which resulted in the creation of Kool Coffee.



Kool Coffee is the edgy urban coffee brand sold within Kool Smoothie cafe’s and kiosks. It stands apart from it’s sister brands due to a new bold and individual positioning created for its product offering and audience.



Kool Coffee is about bold expression, changing the norms and amazing coffee that packs a punch. A new brand with a fresh identity that has shifted away from the other Kool brands to create more room for individual brand expression. Careful consideration took place to maintain an individual personality as well as sharing some similarities to the Kool Smoothie brands, due to the environment this brand will live in.



Quirky, playful and straight to the point.



Kool Coffee was designed for the commuter coffee drinkers, the office workers, the students and city dwellers who are looking for a little friendly boost to their day to day lives and routines. When you’ve got a busy day ahead, you want something you can rely on to keep you fueled and ready to face the day’s challenges. There is no messing around with Kool Coffee, it’s exactly what it says it is.



Coffee with an edge, crafted for the bold.