London Design Gold

2025

Crimson Resonance

Entrant Company

tton:ch

Category

Interior Design - Retail & Boutique Cultural Interior

Client's Name

MUFU

Country / Region

Taiwan

This tea house interior is conceived where spirit forms the structure and crimson defines character, honoring the proprietor's devotion to Pu-erh tea. Deep red establishes the foundation, metallic elements articulate refined gestures, and dark timber grounds the composition—cultivating a serene Eastern aesthetic. Straw-textured plaster walls reveal tactile surfaces, while backlit bamboo panels diffuse light in soft ink-wash gradations. Tea fragrance and time intermingle unhurried. The environment orchestrates an immersive experience akin to tea ceremony, drawing guests into tea culture's spiritual essence.



Anchored in "elegance within crimson, spirit ascending through fragrance," the design synthesizes traditional Chinese color sensibilities with contemporary minimalist language. Crimson embodies Pu-erh tea's depth and auspicious symbolism, while timber conveys time's steady warmth. Through material layering, rhythmic light modulation, and considered negative space, classical cultural signifiers transform into tangible spatial presence. This framework strengthens brand identity while translating traditional tea culture into a contemporary idiom resonating authentically with younger generations.



The space integrates display, retail, and tea tasting functions, with circulation choreographed around tea appreciation's rhythm. Upon entering, guests will be immediately enveloped by crimson's warmth and substance. Settling into the tea experience, pace naturally slows as light and timber fragrance interweave, allowing time, tea aroma, and emotion to unfold in gentle confluence. Walls and screens incorporate carved floral motifs and classical Chinese lattice elements, harmonized with contemporary proportions. Traditional craftsmanship thus finds renewed expression through considered architectural detail, bridging heritage and modernity. Substantial solid wood communal tables pair with classical high-backed chairs upholstered in red fabric bearing traditional patterns, establishing a formal yet welcoming environment for ceremonial tea appreciation.



The backdrop features an elaborate phoenix mural, complemented by a gilded dragon painting on the adjacent wall. Framed within dark wood veneer, these elements infuse the space with the grandeur and symbolic richness of Eastern cultural heritage. Modular cabinetry facilitates flexible tea product rotation and display composition, while precisely calibrated lighting angles eliminate glare that might obscure packaging detail. Tea implements and cultural artifacts assume central spatial prominence, enabling visitors to absorb tea's inherent tranquility and cultural depth as they move through the environment.

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