London Design Gold

2025

Shao Xuehua

Entrant

SONG DESIGN

Category

Interior Design - Restaurants & Bars

Client's Name

-

Country / Region

China

About The Entry

Shao Xuehua’s first Chinese BBQ restaurant is located in WONGTEE PLAZA, Shenzhen, with a total area of 300 square meters. To give Chinese-style barbecue a fresh look, the design takes inspiration from one of China’s most iconic cultural symbols—the Great Wall. The strong and meaningful element is brought into the space to shape a clear and unique brand identity, helping people instantly connect with the idea of “Chinese BBQ.”

The restaurant’s exterior design features two large glass curtain walls paired with LED displays. When night falls, a dynamic image of the Great Wall appears through layers of light and shadow, creating a strong visual impact while also sparking curiosity and a desire to explore the space inside. The interior doesn’t aim for short-lived visual excitement. Instead, it draws from the traditional architectural style of Beijing, using materials like gray brick and exposed beam-and-column structures. These classic elements are reimagined with a modern approach to rebuild a sense of traditional order within the space. To set the overall mood, the design uses a mainly gray color palette, paired with minimal, clean lines to keep the space open and calm, which creates a quiet, refined atmosphere with a sense of understated beauty. The walls feature a mix of gray bricks and mirrored stainless steel tiles, creating a contrast between rough and smooth, solid and reflective surfaces. This combination not only reduces the sense of heaviness from the walls but also adds visual depth and a modern edge to the space.

More Gold Winners
Product
2025
London Design Awards - Autumn and Winter Swaddle Blanket

Entrant

Qingdao YINGMIDI Business Management Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Conceptual
2025
London Design Awards - 2025 Wind City Camping Festival - Future Forest
Hsinchu City Government

Entrant

Bosic Integrated Marketing Ltd.

Category

Conceptual Design - Travel / Recreation

Interior
2025
London Design Awards - Light Trace

Entrant

Hangzhou Star Grand Media Co., Ltd.

Category

Interior Design - Wedding Design

Interior
2025
London Design Awards - Casa Di Luce Boutique Hotel

Entrant

Queenie-Anyuan Studio

Category

Interior Design - Hospitality