London Design Platinum

2025

GREENTOWN · FLOWS VILLA, Hangzhou

Entrant Company

Nature Times Art Design Co.,Ltd

Category

Interior Design - Leisure & Wellness

Client's Name

Greentown China

Country / Region

China

Upon entering the reception hall, the "scenery upon entry" greets the eye—a silent artistic statement. The designer's gentle, refined touch establishes a serene and elegant tone, washing over visitors and transitioning them from urban bustle to quiet contemplation in an instant.The artistic focal point, “Moored Boat Returning Home,” serves as the spiritual anchor. In the sandbox area, an artistic collage and a gold-leaf feature wall reinterpret Eastern tradition with contemporary flair. Ceiling and wall grids form a rational framework, disrupted at the center by a rust-finished mirror that reflects and extends the view.The executive lounge downstairs draws inspiration from classical jewelry boxes and the subtle grace of Yue Kiln celadon. The structural motif of oil-paper umbrellas, a local intangible heritage, is reimagined as ceiling spotlights, blending tradition with modern language. The agate-and-glass water bar shimmers with layered textures under the light, while a backdrop of cascading gold lines abstracts “West Lake’s willows draping gold,” distilling local culture into understated luxury.The tea room draws inspiration from He Zhizhang's "Ode to the Willow," which depicts a willow as a tall tree adorned with jade. This poetic vision is translated into the custom embroidered wall panel, which delicately outlines the graceful drape of the willow branches. The private dining hall, set in deep tones, is ignited by vibrant red stone at the bar and feature wall, adding drama and vitality. Beyond dining, a curated social ecosystem unfolds: a metropolitan-style KTV balancing privacy and openness, a mahjong room styled like a resort “brilliant suite,” and a bright, fully equipped gym catering to all ages.The homecoming ritual culminates in the carriage hall. Embracing the “Lu Collection” ethos, it transforms the elegance of “the Winding Stream Banquet (an ancient literati game)” into six realms: “welcome, ritual, joy, elegance, feast, and enjoyment.”

More Platinum Winners
Architectural
2025
London Design Awards - CENTRAL THRONE
Longfor & Yalun

Entrant Company

HZS Design Holding Company Limited

Category

Architectural Design - Public Spaces

Conceptual
2025
London Design Awards - Surreal Bistro Tablao Flamenco
Uni-President Department Store

Entrant Company

Fun Fun Studio

Category

Conceptual Design - Public Space

UX Design
2025
London Design Awards - Magenta AI
Deutsche Telekom

Entrant Company

Deutsche Telekom Design & Customer Experience

Category

User Experience Design (UX) - Customer Apps & Brand Identity

Conceptual
2025
London Design Awards - 2025 Taoyuan Band Festival

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Conceptual Design - Exhibition & Events