2025
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Developed over seven years, the Hello Sunny Whirlwind Cool Cup Foundation Bra is designed to break traditional constraints as a versatile and seamless solution for every occasion. The product utilizes innovative single piece 3D tailoring and advanced ultrasonic bonding technology to achieve a 360 degree invisible fit that precisely adapts to the diverse body shapes of women aged 18 to 65. Embracing minimalist aesthetics, the design features an exclusive Foundation Tone color palette combined with a 0.1cm ultra thin texture. This effectively prevents show through under sheer fabrics like chiffon, perfectly balancing visual elegance with practical invisibility.
Crafted from a premium Hyosung spandex blend, the fabric boasts 240% high elasticity. This allows for unrestricted movement across more than 20 different scenarios, from office commuting to yoga sessions. The lightweight and all season design delivers a bare skin comfort akin to wearing air. Through its high versatility and inclusive fit for all ages, this bra reduces the need for excessive consumption of different lingerie types, reflecting a deep commitment to a free spirited lifestyle and sustainable fashion.
Entrant Company
EY and M+C Saatchi
Category
User Interface Design (UI) - Service & Utilities
Entrant Company
Beijing Dongxi Zhishang Cultural Communication Co., Ltd.
Category
Product Design - Jewellery