London Design Gold

2025

Hello Sunny Whirlwind Cool Cup Foundation Bra

Entrant Company

Hangzhou Hello Sunny Brand Management Co., Ltd.

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

Developed over seven years, the Hello Sunny Whirlwind Cool Cup Foundation Bra is designed to break traditional constraints as a versatile and seamless solution for every occasion. The product utilizes innovative single piece 3D tailoring and advanced ultrasonic bonding technology to achieve a 360 degree invisible fit that precisely adapts to the diverse body shapes of women aged 18 to 65. Embracing minimalist aesthetics, the design features an exclusive Foundation Tone color palette combined with a 0.1cm ultra thin texture. This effectively prevents show through under sheer fabrics like chiffon, perfectly balancing visual elegance with practical invisibility.

Crafted from a premium Hyosung spandex blend, the fabric boasts 240% high elasticity. This allows for unrestricted movement across more than 20 different scenarios, from office commuting to yoga sessions. The lightweight and all season design delivers a bare skin comfort akin to wearing air. Through its high versatility and inclusive fit for all ages, this bra reduces the need for excessive consumption of different lingerie types, reflecting a deep commitment to a free spirited lifestyle and sustainable fashion.

More Gold Winners
Product
2025
London Design Awards - Portable Tea table Set

Entrant Company

NINGBO TENGHAO OUTDOOR CO.,LTD

Category

Product Design - Furniture

Product
2025
London Design Awards - NAVIGATOR Molded Soft Floor Mat
Ma Yanhui

Entrant Company

NAVIGATOR WORKSHOP NO.1

Category

Product Design - Accessories

Fashion
2025
London Design Awards - Embrace the Poetry of Self
Shuang Wu

Entrant Company

Communication University of China, Nanjing

Category

Fashion Design - Recycle / Sustainable Fashion

Packaging
2025
London Design Awards - DIM-DOU-DUK Co-brand Packaging Design
Guangdong Provincial Museum X DIM-DOU-DUK

Entrant Company

IDEAL IDEAS

Category

Packaging Design - Retail