London Design Gold

2023

Harusali

Entrant Company

NEXTERS

Category

User Experience Design (UX) - Finance / Banking

Client's Name

NEXTERS

Country / Region

South Korea

Managing finances can be a challenge for economically inexperienced young adults, who often struggle to avoid unexpected expenses. Harusali steps in as a game-changer. By seamlessly allowing users to input monthly budgets and track expenses, it offers tailored real-time feedback based on spending habits. Harusali guides users to make informed decisions about daily expenditures, fostering responsible financial practices.



Harusali ensures users remain in control. It calculates daily living costs from monthly budgets, adjusting future budgets based on past spending. This app presents a comprehensive overview of monthly expenses, offering a holistic understanding of financial choices.



Unveiling a creative twist, Harusali employs a coin character to provide feedback on spending. Through animations and friendly comments, this character uses facial expressions and props. Flex glasses compliment prudent saving, while an eruption-like character sternly warns against overspending. Utilizing Lottie technology, vector-based animations maintain sharp image quality, regardless of screen size. A dynamic background color shift to red discourages excessive spending as risk increases.



Harusali's user-centric approach shines through iterative improvements. Three rounds of targeted user testing refined real-time spending pattern evaluation. Enhanced diversity and segmentation of feedback characters and comments cater to user preferences. The app's dedication to user convenience and experience is evident in its impressive 4.3 Google Play Store rating shortly after launch.

Credits

UX/UI Designer
Hee-eun Kwak
UX/UI Designer
Juyeon Park
Developer
Kyung Moo An
Developer
Taehyun Lee
Developer
Gowoon Choi
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