London Design Interview

Here at London Design Awards, we celebrate different views, opinions, suggestions, and openness in moving towards success. Thus, let’s take a closer look at the interviews from our worldwide winners and get inspired by their success today!

London Design Awards interviewee - Isaac Yu

Isaac, United States


Based in Atlanta, Isaac Yu is a streetwear designer whose practice centres on experimentation as a method of progress. Through continuous testing of form, proportion, and detail, h...

London Design Awards interviewee - Serra Semi

We Are Lumen, United States


As a creative director and studio founder, Serra Semi approaches design as a visual language that shapes understanding and decision-making. Through colour, form, and structure, she...

London Design Awards interviewee - Yixi Xue

Dongxi ZhiShang, China


As Founder and Chief Creative Officer of Dongxi ZhiShang, Yixi Xue approaches design as a bridge between tradition and modern life. Drawing from years of practice and reflection, s...

London Design Awards interviewee - Wanqing Zhang

Designer, United States


Wanqing Zhang believes design gains meaning through structure, research, and critical thinking, not surface aesthetics alone. With a background in Communication Design from Pratt I...

London Design Awards interviewee - Julia de Schultz

Ray of Light Prints, United Kingdom


Through Ray of Light Prints, Julia de Schultz explores how design can carry knowledge into everyday environments. Drawing from wide-ranging reading and personal reflection, she tra...

London Design Awards interviewee - Yuya Nakazawa

Designer, Japan


Yuya Nakazawa is a Japanese designer and furniture maker who moved from video editing to working directly with materials. Through experimentation and repeated prototyping, he allow...

London Design Awards interviewee - Ahmed Abdelaziz

Senior Art Director and Creative Strategist, Egypt


Ahmed Abdelaziz is a Senior Art Director and Creative Strategist working across branding, packaging, and visual storytelling, currently based in Saudi Arabia. His practice focuses ...

London Design Awards interviewee - Zhixuan Zhang, Fan Zhang, Hanzhen Zhao, Meichen Wei and Ziyi Wang

Designers, United States


United by a passion for clarity and human-centred problem solving, Zhixuan Zhang, Fan Zhang, Hanzhen Zhao, Meichen Wei, and Ziyi Wang focus on shaping digital products that feel in...

London Design Awards interviewee - Yuze Li

UX/UI Designer, United States


Yuze Li is a product and UX/UI designer whose passion for design began early through creating simple solutions to everyday challenges. Over time, design became a way for Yuze to ad...

London Design Awards interviewee - Wynn Chen (Wei-Ming Chen)

Does Visual Design Studio, Taiwan


Wynn Chen (Wei-Ming Chen) is a Design Director whose work centres on redefining how traditional and institutional brands communicate visually. By challenging established structures...

London Design Awards interviewee - Xinyun Li

XY Lab, United States


Xinyun Li is a New York-based architect whose practice approaches architecture as an emotional and intellectual language. A graduate of Harvard GSD, her work examines how buildings...

London Design Awards interviewee - Shiuan “Ira” Lin

Ming Chyi Biotech (MCB), Taiwan


As part of Ming Chyi Biotech (MCB), designer Shiuan “Ira” Lin approaches design as a bridge between nutrition and human feeling. By integrating cultural context and philosophic...

London Design Awards interviewee - Yun Meng Chang

8Distance, Taiwan


Yun Meng Chang is a designer who specializes in spatial storytelling, creating environments that shape moods and lifestyles. Through experimentation with materials, light, and move...

London Design Awards interviewee - Chia Yu Lin

ININHOME Co., Ltd., Taiwan


As a residential interior designer, Chia Yu Lin views design as a dialogue between space and its occupants. Through careful attention to daily habits, circulation, and subtle clien...

London Design Awards interviewee - Zou Yuanhua

Shenzhen Wandechang Innovative Intelligence Co., Ltd., China


Chairman Zou Yuanhua brings a human-centred approach to innovation at Shenzhen Wandechang Innovative Intelligence Co., Ltd., where technology is developed to serve real societal ne...

London Design Awards interviewee - Ernest Hui

Cathay Pacific, Hong Kong SAR


As Head of Design at Cathay Pacific, Ernest Hui uses design as a tool to improve human experiences, one thoughtful moment at a time. Through experimentation and a willingness to ch...

London Design Awards interviewee - Henry (Penghui) Zhang

Elkus Manfredi Architects, United States


Henry (Penghui) Zhang is an architectural and interior designer at Elkus Manfredi Architects, with advanced training from the University of Pennsylvania and Pratt Institute. For hi...

London Design Awards interviewee - Danting Li

Graphic Designer, United States


Danting Li, also known as Liz, is a Bay Area–based graphic designer with more than nine years of experience spanning branding, UI/UX, motion, and visual communication. She brings...

London Design Awards interviewee - Zhenwen “Wayne” Zhang

Digital Product Designer, United States


Zhenwen “Wayne” Zhang is a Senior Digital Product Designer whose work brings together architecture, interaction design, and product strategy to create digital systems that supp...

London Design Awards interviewee - Hanqin Tang

Designer, United States


Hanqin Tang is a San Francisco-based designer with a foundation in architecture and BIM engineering, drawing on cross-cultural experiences to shape work that reflects identity and ...

London Design Awards interviewee - Hao Wu

Architectural Designer, United States


Starting as an architectural designer, Hao Wu moved into interior design in 2016 and has since developed experience across offices, exhibition spaces, entertainment areas, retail e...

London Design Awards interviewee - Haoyu Sun

AURORA ART LTD, United Kingdom


Drawing from the traditions of Chinese craftsmanship, Haoyu Sun’s wearable artworks reinterpret materials like jade, silk, and filigree through a contemporary lens. Her creations...

London Design Awards interviewee - Takuro Nakaya

Shirokuma and Company, Japan


Takuro Nakaya, founder of "shirokuma and company", grew up in the mountain region of Hida, where traditional craftsmanship and quiet nature shaped his sensitivity to simplicity and...

London Design Awards interviewee - Zhang Hengyan

CADG, China


Zhang Hengyan...