London Design Interview

Here at London Design Awards, we celebrate different views, opinions, suggestions, and openness in moving towards success. Thus, let’s take a closer look at the interviews from our worldwide winners and get inspired by their success today!

London Design Awards interviewee - Chung-Lin Lee

Yun-Yih Interior Design, Taiwan


Chung-Lin Lee is an interior designer at Yun-Yih Interior Design, driven by a deep sensitivity to the sensory and emotional connections between people and space. Rooted in early ex...

London Design Awards interviewee - Songwon Kim & Sanghwan Lee

Duo Designers, United States


United by a global lens and a shared belief in design’s power to communicate across boundaries, Songwon Kim and Sanghwan Lee bring nuance and clarity to brand storytelling. Their...

London Design Awards interviewee - Inna Efimova

efimovai, Spain


Inna Efimova is an award-winning art director and designer whose cross-disciplinary work blends strategy with visual storytelling across branding, packaging, advertising, and photo...

London Design Awards interviewee - Ruohong Wu

Freelance Design, United States


Ruohong Wu approaches design through the lens of interior architecture, treating space as a living system shaped by emotion, environment, and human behaviour. Her work extends from...

London Design Awards interviewee - Xenia Siwen Xie

Perle Studio, Canada


Xenia Siwen Xie is the Co-founder & Lead Designer at Perle Studio, now focused on designing complex enterprise systems and emerging technologies like generative AI. With a deep bel...

London Design Awards interviewee - Yizhen Li

The Liminal Collective, United States


An eco-centric new media artist and UX designer based between Hawaiʻi and San Francisco, Yizhen Li creates data-driven experiences that translate environmental signals into imme...

London Design Awards interviewee - Maomao Ding

Freelance Design, China


Maomao Ding is a UX/UI designer whose work brings together usability and beauty through thoughtful research, interaction design, and compelling visuals. Her background in design an...

London Design Awards interviewee - Baoqi Ding & Chuoer Liang

Designers, United States


Merging AI innovation with e-commerce expertise, UX designers Baoqi Ding and Chuoer Liang craft digital experiences that balance user needs with business objectives. Baoqi designs ...

London Design Awards interviewee - Yuqing Xiao

Functional Form Block Allies, United States


Yuqing Xiao is an industrial designer and design strategist with an MFA in industrial design and an MA in design management. With a strong focus on human-centred design, she integr...

London Design Awards interviewee - Menghai Xia

Functional Form Block Allies, United States


Menghai Xia (Luke) is the founder and lead designer of Functional Form Block Allies (FFBA), a multidisciplinary design consultancy specialising in industrial, interactive, service,...

London Design Awards interviewee - Luxi Yu

Functional Form Block Allies (FFBA), United States


Luxi Yu is a designer driven by curiosity and a passion for exploring the future, using design as both a problem-solving tool and a means of speculation. With a background in commu...

London Design Awards interviewee - Qijun Nie

Functional Form Block Allies (FFBA), United States


Qijun Nie (Quentin) is the founder and lead designer of Functional Form Block Allies (FFBA), a design consultancy specialising in industrial, interactive, and service design across...

London Design Awards interviewee - Weijing Zhao

Functional Form Block Allies (FFBA), United States


With a background in architecture, product design, service design, and interaction design, Weijing Zhao is a multidisciplinary designer dedicated to creating impactful solutions. W...

London Design Awards interviewee - Dingwen Wu

Field Operations, United States


With an intuitive connection to space and memory, design has always been Dingwen Wu’s way of understanding and shaping the world around him. Now a Landscape Project Designer at F...

London Design Awards interviewee - Jiayu Hu

Functional Form Block Allies, United States


Jiayu Hu is a communication designer based in Brooklyn and Beijing, specialising in branding, UI/UX, and service design. With a BFA from Pratt Institute, she blends creativity, str...

London Design Awards interviewee - Jiageng Guo

Dattner Architects, United States


Jiageng Guo is a Chinese-born architectural designer from Xinjiang, now based in NYC. Drawing from a culturally diverse upbringing, he uses multimedia research and a collaborative ...

London Design Awards interviewee - Jonathan Eav

The Eavs Group, Hong Kong SAR


Jonathan Eav is the Executive Director of The Eav’s Group, where he merges his expertise in real estate investment and interior design to create refined, luxurious spaces. With e...

London Design Awards interviewee - Lingyi Kong

Parsons School of Design, United States


Lingyi Kong is an interdisciplinary designer and educator at Parsons School of Design, specialising in interactive design, programming, and brand development. With a studio dedicat...

London Design Awards interviewee - SK D&D Design Team for episode YONGSAN 241

SK D&D, South Korea


The award-winning design team behind SK D&D's episode YONGSAN 241 is composed of various design experts working together to create transformative spaces. Fred Shin Joonghee, Walcol...

London Design Awards interviewee - Wen-Chi Hsueh

Freelance Design, United States


Wen-Chi Hsueh is a multidisciplinary packaging and graphic designer from Taiwan, now based in New York, passionate about using design to connect people through bold ideas and visua...

London Design Awards interviewee - Na Lyu

Shanghai Ximang (ROD) Architectural Design Co., Ltd, China


As a seasoned landscape designer with over 23 years of experience, Na Lyu has led and contributed to award-winning projects recognised both internationally and domestically. Her ap...

London Design Awards interviewee - Yanci Chen

Gensler, United States


Yanci Chen is a U.S.-based architect with a Master’s from the University of Michigan, Ann Arbor, and a LEED-accredited professional. Her internationally acclaimed work explores i...

London Design Awards interviewee - Yijia Li

Freelance Design, Canada


Toronto-based multidisciplinary designer Yijia Li draws inspiration from her childhood passion for art, where she captured the world through doodles in her notebooks. Originally fr...

London Design Awards interviewee - Dalanda Cobb

BOTA, United States


Dalanda Cobb, a Doctor of Pharmacy, combines scientific expertise with a passion for problem-solving to create impactful solutions. With a lifelong curiosity and a drive to transfo...