2024
Entrant Company
Category
Client's Name
Country / Region
Company: FuzhouMixc, Fuzhou, Fujian, China
Nomination Submitted by: CR Land
Company Description: China Resources Land Limited (CR Land, HK1109) is a strategic business unit responsible for city construction and operation under China Resources Group, a Fortune Global 500 company. CR Land adheres to the brand philosophy of “better quality better city”, and works to transform cities with high quality products and services.
FuzhouMixc is affiliated with CR Land and opened on June 18th, 2022. It is positioned as the first LUXURY+ shopping mall in Fuzhou, with a commercial area (GFA) of close to 100,000m2.
Being the first LUXURY+ shopping mall in Fuzhou, FuzhouMixc houses boutiques for luxury brands such as LOUIS VUITTON, CARTIER, GUCCI, BURBERRY, BVLGARI, Bottega Veneta and Rolex. Moreover, of the approximately 250 stores in the mall, 40% belong to brands introduced into the city for the first time and more than 50% are considered high-end stores for the city. DIOR, CHANEL, LA MER, HR Helena, LA PRAIRIE and Diptyque are among the 20+ international tier-one beauty brands sold at the mall, in addition to other top-notch brands that have gained popularity in recent years, and eye-catching brands such as Jo Malone.
City Art Museum-style commercial landmark, which combines art museum operational thinking with the operation of shopping malls, is the unique positioning of FuzhouMixc. Since its opening on June 18th, 2022, FuzhouMixc has hosted many international-level art exhibitions, such as the first special exhibition of Cyril Lancelin's "On Water" in China, the Artist• House Chair Co-creation Design Art Festival, and the Art Drifting Plan which was a new media art exhibition. These exhibitions extended the reach of art to the level of daily life and presented to the consumers an international avant-garde perspective.
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