2025

Tmall AutoCare store

Entrant

Hangzhou Tmall Chezhan Technology Co., LTD

Category

Interior Design - Commercial

Client's Name

Hangzhou Tmall Chezhan Technology Co., LTD

Country / Region

China

The spatial design of Tmall Auto Service stores is not merely an aesthetic expression, but a physical manifestation of brand strategy; cost control is not achieved at the expense of quality, but through material innovation, styling changes, and layout optimization to maximize "cost-effectiveness". When the minimalist aesthetics of black, white, and gray meet the brand DNA of Tmall red, and when scientific workstation allocation meets a cost-effective pricing system, what we see is not only a revitalization of a store's image, but also an epitome of the auto service industry's transition towards the "experience economy".